In today’s competitive fundraising landscape, success isn’t just about strategy or numbers; it’s about connection. Emotional intelligence (EQ)—the ability to recognize, understand, and manage our emotions and the emotions of others—is at the heart of building these connections.
How BrightDot Leverages Emotional Intelligence to Drive Fundraising Success
As CEO, when I started BrightDot, I shared in a session at the AFP international conference in Boston10 years ago I felt EQ could be the answer to the 18 month turnover in Fundraising professionals. We are now convinced it is a significant difference maker.
I’ve always believed that fundraising is about more than just transactions. It’s about building relationships that last, and that starts with empathy and a true understanding of our donors’ motivations. Emotional intelligence allows us to go beyond “transactional” giving and cultivate meaningful connections with those who share our vision. When donors feel seen and valued on a personal level, their contributions become about making an impact that matters to them personally—a powerful motivator for lifelong support.
Applying EQ in Every Client Interaction
At BrightDot, emotional intelligence is not a buzzword; it’s the foundation of our work. In every board training session, strategic plan, or coaching conversation, we integrate EQ to actively listen, anticipate needs, and build genuine connections. One of my favorite questions to ask, especially when getting to know someone’s deeper motivations, is, “What was your favorite childhood toy?” The answer often reveals more than people expect—it offers insights into their passions, creativity, values, and even problem-solving styles. These kinds of questions help us connect on a personal level, creating a ripple effect that enhances engagement across the team and connects everyone more meaningfully to the mission. Greg Warner, CEO of MarketSmart explores this in more depth in his blog.
The Role of Emotional Intelligence in Building Strong Teams
Beyond fundraising, emotional intelligence is essential in building effective teams. When hiring, I believe that prioritizing EQ ensures we bring in individuals who will contribute to a positive, empathetic, and resilient workplace. Our approach to hiring goes beyond skills—we look for team members who can foster open communication and collaboration. This not only strengthens our internal culture but also reinforces our mission to help nonprofits build stronger relationships. For those interested in learning more about hiring and fostering strong team connections, Mike Reynold’s video and our Development Star Assessment provide valuable resources.
Join Us in Making a Lasting Impact
Incorporating EQ into fundraising can mean the difference between a one-time gift and a lifelong supporter. At BrightDot, we are committed to harnessing the power of emotional intelligence to help organizations thrive not only today but for generations to come.
If your organization is ready to explore how emotional intelligence can transform your impact, we invite you to connect with us to learn more about our resources and upcoming programs.
