THE 95/5 STRATEGY

Assumption

In almost every region of the country, 5% of the residents are considered high wealth individuals.

REALITY

The once accepted 80/20 Pareto principle is now the 95/5 principle. In other words, 95% of charitable giving to a foundation will come from 5% of the potential donors.

DONOR IDENTIFICATION

  • Who are the potential donors?
  • Where do we find them?
  • How do we connect with them?
  • If they are not alumni, will they give?
  • What is required to get their attention?
  • How do we cultivate and solicit their support?

NEEDS

  • Research
  • Involvement
  • Donor Mapping
  • Solicitation
  • 1st Appointment
  • Stewardship
  • Magic Question

BrightDot has a step-by-step process for finding your 5% and leading you to receive your largest gift ever!

Click "Get Started" for a 15 minute conversation with CEO and former College President Bill Crouch!