Who We Are

At BrightDot, we see fundraising as both a science and an art, and we add the color. Through the Art of Fundraising, we blend the science of strategy with the art of human connection to inspire generosity that outlasts the gift. 

We’re a team of experienced fundraisers, nonprofit and higher education leaders, and industry experts united by a mission to transform the way organizations engage donors and lead with purpose.

Our Approach

Bright Dot team member leading meeting

The Art of Fundraising™

At the heart of BrightDot is The Art of Fundraising, the belief that successful fundraising isn’t just about numbers; it’s about storytelling, emotion, and human connection. While data and strategy matter, true generosity is sparked by trust and inspiration. BrightDot bridges the gap between logic and heart, helping nonprofits craft compelling narratives and create donor experiences that drive meaningful, lasting change. It’s the difference between seeing BART in black and white and seeing him in full color.

Guided by our philosophy of Mattership, we see every donor as a changemaker and every gift as the start of something bigger. When donors are inspired, not simply asked, their generosity creates a ripple of effect that transforms lives, communities, and futures.

Allison Crouch Gilbert presenting at a white board
Bill Crouch speaking at William Peace University on High Performing Boards

Our Methodology

Our Teach, Train, Transform methodology equips nonprofit and higher education leaders and their teams with the tools, skills, and confidence to build lasting donor relationships and lead with purpose.

TEACH.

We empower organizations with the knowledge needed to drive fundraising success.

TRAIN.

We turn knowledge into action because success comes from practice, mentorship, and reinforcement.

TRANSFORM.

We drive lasting change by strengthening teams, deepening donor relationships, and ensuring long-term success.

Leadership

Meet the Experts Behind Our Company

Bill Crouch

Founder & CEO

Allison Crouch Gilbert

Senior VP / Partner

Barbara H. Mulkey

Senior Growth & Development Strategist

Lorene King

Regional Vice President

Mike Carter

Director of Growth Strategies

Hardy Dail

Partner & CFO

Leigh Holmes

Director of Marketing

Meg Foley

Director of Performance Psychology

Beth McMahon

Research

Richard Sours

Director - higher education

Erin Jackson

Manager - Client Services

Bill Shiell

Senior Strategist

Our Strategic Partners

Let's Start a Conversation​

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