HIGH WEALTH CAPACITY STRATEGIES
Our D³ process produces high end gifts
DONORS*Dreams*Delivered to the 3rd power produces growth….growth in relationships, growth in linkages, growth in the size of gifts!
The road to D3 gifts follows this path:
01. Heart
- First you must understand who your donors are, what they are passionate about and what motivates them to give. Learn as much as you can about your donors!
- How do you connect to your donors’ hearts?
- Be authentic!
- Make your conversations about them.
- Ask the BrightDot magic question.
- Tell your story with heart and confidence.
- Regularly share stories in your office.
- Turn your board into story tellers.
02. Capacity
- Focus on donors who have High Wealth Capacity.
- Understand at least 90% of your donations will come from 10% of your donors.
- Understand brain science stimuli.
- Capacity is about assets not cash.
- Feeling wealthy is essential to giving.
03. Connection
- Discover the linkage to the development professional.
- Explore the dreams of the donor that can connect with institutions dreams.
- Understand that donors give to restricted request connected to their dreams.
- Learn to connect by using the donors vocabulary.
04. Ask
- The number one reason a prospect doesn’t give is that they were not asked.
- A fundraiser's biggest flaw is not asking for enough.
- Search hard for the natural ask partner.
- Be specific to the donors . Remember, you’re connecting to their hearts!
- Basic rule: Right time; right connected project; right amount; right asker.
05. Thank
- Stewardship is the most important step for future gifts.
- The BrightDot “dead skate” approach is magical.
- Handwritten thank you notes are powerful.
- Timeliness is critical
- A 6 month impact communication is essential to acquire the next gift.
- Repeat, repeat, repeat
06. Celebrate
- Lead with Joy! Buy balloons! Have cupcakes delivered! Pat every staff member on the back.
- Celebrations build confidence.
- Confidence increases results.
- Results change people’s lives.
- Changed lives change the world!
Our approach is to lead your team to have higher impact in all six areas. We combine this journey with the brain science of motivating individuals to produce unique and powerful proposals to present to prospective donors.
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