Attracting Major Donors: Finding and Winning the Right Relationships

Learn how to identify hidden major donors, build genuine connections, and turn prospects into passionate partners for your fundraising success.
Teach, Train, Transform: The Building Blocks for Sustainable Fundraising Success

I often think of the idea of success like riding a bike. Stay with me here. As kids, we grow up watching friends, older siblings, and parents ride bikes with ease. We see how it’s done. We know what goes into it: the balance, the pedaling, the steering. We’ve done the proper training with our […]
The Art of Fundraising: How BrightDot Brings Color, Connection, and Creativity to Giving

At BrightDot, we believe that successful fundraising is as much of an art as it is a science. It’s not just about the ask. It’s about the emotion behind it. It’s not just about the numbers. It’s about the people.
The “Ask”: Why Your Fundraising Approach Isn’t Working and How to Fix It

The days of simply mailing out invoice reminders or placing envelopes on tables at charity fundraising events are long gone. In fact, if you tried that today, you’d find that 98 percent of the envelopes remain empty. So, how do you not only get people to donate but also, more importantly, inspire them to contribute […]
Unlocking Fundraising Success Through Emotional Intelligence

In today’s competitive fundraising landscape, success isn’t just about strategy or numbers; it’s about connection. Emotional intelligence (EQ)—the ability to recognize, understand, and manage our emotions and the emotions of others—is at the heart of building these connections. How BrightDot Leverages Emotional Intelligence to Drive Fundraising Success As CEO, when I started BrightDot, I shared […]
20 REASONS

Why Board Members Don’t Want to Ask for Donations (and How to Respond) As leaders of your institutions, you know firsthand the crucial role philanthropy plays in fulfilling your mission. Yet, persuading board members to embrace fundraising often feels like an uphill battle. Here’s a refined look at 20 common objections your board members might […]
End 2022 Great. NOW is the Time to Donate.

Inspired by the giving spirit of the holidays, there is no better time to send an appeal to supporters to direct their money to your cause. Approximately 31% of all annual giving occurs in December and approximately 12% of all annual giving occurs in the last three days of December. And 28% of nonprofits raise between […]
The Future of Fundraising Is in Our Hands

New Certification Program levels the playing field for underserved minorities to build new career paths as fundraising professionals RALEIGH, NC – November 2, 2022 – The National Baptist Convention of America International (NBCAI), Simmons College of Kentucky, and BrightDot Fundraising Consultants have combined efforts to develop a new Fundraising Certification Program and a National Retreat Center […]
INFLATION PREPARATION 103: Rising Costs & Labor Shortages

RALEIGH, NC – August 25, 2022 – In the last of his three-part INFLATION PREPARATION series, Bill Crouch, founder of BrightDot, a fundraising consultancy and long-term college president, outlines how higher education can prepare for rising costs due to inflation. In the first of the series INFLATION PREPARATION 101 [provide link], Crouch focused on fundraising […]