The “Ask”: Why Your Fundraising Approach Isn’t Working and How to Fix It
The days of simply mailing out invoice reminders or placing envelopes on tables at charity fundraising events are long gone. In fact, if you tried that today, you’d find that 98 percent of the envelopes remain empty. So, how do you not only get people to donate but also, more importantly, inspire them to contribute […]
Unlocking Fundraising Success Through Emotional Intelligence
In today’s competitive fundraising landscape, success isn’t just about strategy or numbers; it’s about connection. Emotional intelligence (EQ)—the ability to recognize, understand, and manage our emotions and the emotions of others—is at the heart of building these connections. How BrightDot Leverages Emotional Intelligence to Drive Fundraising Success As CEO, when I started BrightDot, I shared […]
Elon Musk’s Lessons for College Presidents
As a college president for 22 years, I’ve always sought wisdom from a variety of sources to improve the institution I led. When the first Toyota plant in the U.S. was built just four miles from my campus, I immersed myself in learning about automobile manufacturing, hoping to glean insights that could make me a […]
20 REASONS
Why Board Members Don’t Want to Ask for Donations (and How to Respond) As leaders of your institutions, you know firsthand the crucial role philanthropy plays in fulfilling your mission. Yet, persuading board members to embrace fundraising often feels like an uphill battle. Here’s a refined look at 20 common objections your board members might […]
End 2022 Great. NOW is the Time to Donate.
Inspired by the giving spirit of the holidays, there is no better time to send an appeal to supporters to direct their money to your cause. Approximately 31% of all annual giving occurs in December and approximately 12% of all annual giving occurs in the last three days of December. And 28% of nonprofits raise between […]
The Future of Fundraising Is in Our Hands
New Certification Program levels the playing field for underserved minorities to build new career paths as fundraising professionals RALEIGH, NC – November 2, 2022 – The National Baptist Convention of America International (NBCAI), Simmons College of Kentucky, and BrightDot Fundraising Consultants have combined efforts to develop a new Fundraising Certification Program and a National Retreat Center […]
INFLATION PREPARATION 103: Rising Costs & Labor Shortages
RALEIGH, NC – August 25, 2022 – In the last of his three-part INFLATION PREPARATION series, Bill Crouch, founder of BrightDot, a fundraising consultancy and long-term college president, outlines how higher education can prepare for rising costs due to inflation. In the first of the series INFLATION PREPARATION 101 [provide link], Crouch focused on fundraising […]
INFLATION PREPARATION 102: Student Enrollment
RALEIGH, NC – Aug 16, 2022 – In his three-part INFLATION PREPARATION series, Bill Crouch, founder and CEO of BrightDot, a fundraising consultant and long-term college president, outlines how higher education is affected by rising inflation. In the first of the series INFLATION PREPARATION 101 , Crouch focused on fundraising – finding and retaining donor […]
INFLATION PREPARATION 101: The Race for Donors
It’s a race against inflation as colleges focus on fundraising strategies to fill in funding gaps RALEIGH, NC – July 6, 2022 — Like every other industry right now, higher education is grappling with the effects of raging inflation. Now at its 40-year high, inflation is inescapable, unsustainable, and is testing the financial stability of colleges […]
